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Power line risk sparks innovation at Bishopp Billboards

​​​​​​​​Installing billboard signage can be a dangerous business when the billboard is near overhead power lines.

Having seen their competitors experience the horror of a serious electrical incident, Bishopp Billboards’ management and installers came together to tackle the risk posed by overhead powerlines.

Bishopp manages over 800 billboards across Queensland, with a team of six installers performing thousands of signage installations every year. The company wanted to go beyond best practice to protect their installers, improve outdoor advertising industry safety practices and help prevent future tragedies in their industry.

The solution was to develop an innovative billboard structure design which significantly reduces the risk of a worker or their tools coming into contact with overhead power lines.

The new design features a rear gantry walkway allowing work to be done behind the billboard’s face, away from dangerous powerlines. Additionally, changes to the design of the sail track prevents workers accidentally feeding equipment into the overhead lines.

These design changes have since been rolled out across at-risk billboards in Bishopp’s network.

Concerned about the risk to other outdoor advertising providers, Bishopp worked with the Electrical Safety ​Office to develop industry educational materials on working safely with billboards near power lines.

While safety is its own reward, Bishopp’s innovative solution, industry leadership and passion for safety saw them take home top honours in the electrical safety category of the Safe Work and Return to Work Awards 2017.

Creative Commons Attribution 3.0 Australia (CC BY 3.0) ( )
Last updated
01 November 2018